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Kip Happy Stays | Sep 2020 - Aug 2022
-Led a diverse team of 130 + people across 4 states in generally low paid, high stress environments.
-Helped establish Kip as Australia’s market leading Pet Service brand. Rebranding 10 brownfield sites and 4 greenfield sites.
-Created a highly profitable, sustainable and replicable day-care business model (where previous approaches had failed.) Reduced labour costs, increased staff satisfaction levels and lowered turnover.
-Increased in-store standards and customer satisfaction across the board, measured by Google Reviews, new customer acquisition numbers and retention levels.
-Drove the establishment of a robust company culture by spearheading various initiatives including; creating viable leadership pathways to promote within and establishing robust internal communications channels.
Ka-Pooch! (now Kip) | 2009 - Jan 2020
-Created a cherished, market leading brand from scratch with no prior experience on a 40k budget. Grew to three locations with an annual turnover of $2 million and 25 + headcount.
-Successfully anticipated and capitalised on the growth of the pet care sector and sold the business during the pandemic.
-Spearheaded the professionalisation of what was originally a cottage industry
-Built a meaningful business people were proud to work for, seldom left and continue to grow within.