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Ali Karami

Food & Beverage, Environment, Health and Wellness, and Agriculture
Dr. Ali Karami is a self made entrepreneur a growth Hacker and start up mentor
doing the research into what makes a business succeed and turned his business into a self taught business man and business expert.
Dr. Ali Karami professional background includes a position of a research and development scientist with the main expertise in the Food and Beverage Environmental Sciences.


  • Sales-
  • Marketing-
  • Management-


  • Manufacturing-
  • Retail trade-
  • Agriculture, forestry, fishing and rural-
  • Professional, scientific and technical services-

Spoken Languages:

  • English-
  • Farsi-

State: Victoria

Primary Locations:

  • Melbourne CBD-
  • Melbourne North West-

Mentoring available by:

  • In Person, Face to Face in (Victoria) or by Phone and online

I can also deliver mentoring by phone and online

Current Occupation:

Founder and Director - NudeHerbs Pty. Ltd. Startup Business Mentor:

Detailed CV:

Startup Mentor


2018 - Present

Assisting startups with the below areas:

- Personal development

- Idea Development & Proof of Concept

- Competitor Analysis

- Branding & Marketing

- Planning & Setting Milestones

- Execution


Founder and Director

NudeHerbs Pty. Ltd.

2017 - Present

-     Formulating functional beverages using natural ingredients including herbs, flowers, natural preservatives, sweeteners, flavours and colours

-     Optimizing ingredients and formulations (Troubleshooting product/process issues)

-     Running comprehensive sensory evaluations, quality and safety control assessment and shelf life of the newly developed products

-     Finding major suppliers for raw materials, manufacturing and machinery systems

-     Growing edible flowers and medicinal herbs

-     Identifying the main competitors in Australia and International market

-     Creating and executing sales campaigns, managing sales teams of between 2 and 5

-     Making rational business decisions in good faith and in the best interests of the company, determining and implementing policies

-     Maintaining correct, up-to-date financial records that record and explain transactions and the company’s financial position


Founder and Director

Toxemerge Pty. Ltd.

2015 - 2018

- Developed new protocols to identify the presence of plastic contaminants in different food samples

- Analysed food samples for the presence of plastic particles

- Produced microplastic polymer standards


Sales Representative

Dynamic Marketing Solutions Pty. Ltd.

2018 - 2018

-   Approached the customers to sign up for HelloFresh packages

-   Worked on an assigned territory, often up to 130-150 houses or locations per day.

-   Developed friendly and constructive relationships with the customers and colleagues

-   Won back former customers or upgraded current customers

-   Received and arranged payments



 The Meat and Wine Co

    2017- 2018

-  Prepared a wide range of dishes according to the given recipes

-  Trained new staffs on new recipes, procedure, and safe handling practices

-  Monitored food safety practices in the kitchen

-  Operated, cleaned, and maintained kitchen equipment


Senior Lecturer and Laboratory Coordinator

    University Putra Malaysia

    2012 - 2017

-  Developed ideas, wrote research proposals, and applied for funding

-  Regularly prepared reports and presented to the fund providers

-  Studied the presence and impacts of environmental factors on the quality of foods

-  Supervised and mentored teams of undergraduate and postgraduate students and laboratory staffs

-  Wrote research papers and patent applications

-  Coordinated multi-national research teams

-  Advertised for new vacancies, interviewed candidates, and recruited new staffs

-  Organized conferences, seminars, and workshops

-  Created teaching modules

-  Taught courses


Owner and Sales Manager

Tethys Pet shop

2006 - 2007

-     Achieved growth and hit sales targets by successfully managing the sales team

-     Designed and implemented strategic sales plans that expand the company’s customer base and ensured its strong presence

-     Managed recruiting, set objectives, coached and monitored the performance of sales representatives


Sales Manager


  2002 - 2005

-   Designed and installed custom made aquariums for houses and shops

-   Managed a sales team of between 3 and 6

-   Evaluated customers skills, needs and built productive long-lasting relationships

-   Met personal and team sales targets



SBMS is proudly supported by the Victorian Government & Small Business Victoria