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John Wooldrage

Passionate, positive and driven to exceed expectations, John is an experienced franchisee and business owner.
A strong leader and team player, his strengths include
- marketing,
- advertising
- finance
- sales
- business planning
- staff supervision
- stock control
- bookkeeping.
John has both qualifications and hands on experience in all aspects of running an all-encompassing business.


  • Management-
  • Marketing-
  • Sales-
  • Relationships-
  • Planning-


  • Tourism, hospitality, accommodation and food services-
  • Retail trade-

Spoken Languages:

State: Victoria

Primary Locations:

  • Geelong-
  • Surfcoast-
  • South West VIC-
  • Ballarat-

Locations by request:

  • Ballarat-
  • Hamilton-
  • Horsham-
  • Warrnambool-
  • South West VIC-
  • (By appointment. )

Mentoring available by:

  • In Person, Face to Face in (Victoria) or by Phone and online

I can also deliver mentoring by phone and online

Current Occupation:

Business Mentor Ex Treasurer, Phillip Island Community & Learning Centre (PICAL) Marketing consultant and Committee member for South Barwon Community Centre. Honorary volunteer for ED Connect - spending time in schools assisting children with specific help. John limits the number of clients he mentors - so that he may focus on YOUR specific needs.

Detailed CV:

As a former franchisee and motel owner, John is a strong leader with a focus on attention to detail.

He has an ability to adapt to continually changing environments, is a team player and excellent communicator and organiser.

Through experience, he knows how important it is to make a good first impression, encourage repeat business through great customer service, treat staff well, sett appropriate KPIs, ensure good cash flow, encourage client feedback, monitor and review competition, keep the marketing relevant and up to date, concentrate on your strengths and maintain a healthy work and family balance.

  • 1993-1998. Resort Estoril, holiday units  owner at Moffat Beach.
  • 1998-2008. Sunshine Coast Berri Fruit juice franchisee.
  • 2008-2009. Jani King Commercial cleaning franchisee.
  • 2009-2011. Proprietor, Best Western Apple Gum Inn Motel
  • 2011-2015. Proprietor, Kilcoy Motor Inn
  • 2015-2017. Proprietor, Cleveland Bay Motor Inn


  • Business Management Diploma, Australian Institute of Management
  • Real Estate (Victoria and Queensland) and Auctioneer’s Licence (Victoria)

SBMS is proudly supported by the Victorian Government & Small Business Victoria