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Alan Hay

Alan developed incredible business skills while running an event production company that grew from one to 70 full-time equivalent employees over 41 years. He worked on all aspects of the operation and is now keen to share his wealth of knowledge and experience with others. Among other things, his strengths are administration and finance.


  • Management-
  • Finance-
  • Import/Export-
  • Marketing-
  • Planning-
  • Sales-


  • Information media and telecommunications-
  • Rental, hiring and real estate services-
  • Tourism, hospitality, accommodation and food services-
  • Wholesale trade-

Spoken Languages:

Primary Locations:

  • Melbourne South East-
  • Melbourne South-
  • Melbourne CBD-
  • Melbourne East-
  • Melbourne West-
  • Melbourne North-

Locations by request:

  • Surfcoast-
  • Geelong-
  • (Monday, Wednesday, Thursday, Friday. Not Tuesday)

Current Occupation:

SBMS Business Mentor

Detailed CV:

Alan founded and then ran a leading corporate event production business for more than 40 years. When he established the business at the age of 31 in 1975, he had an old MGB car, Kodak slide projector and tripod production screen.

When he sold the business to a large national company in 2016, Alan had 70 staff across four Australian states.

Alan has built a wealth of knowledge about all aspects of running a small to medium business from the ground up, and the need to update technology. His expertise extends to sales, marketing, project management, event production, event management, finance, accounting, HR and IT.

Over the years, Alan developed a strong understanding of SMEs and the problems that arise from month to month and year to year. He developed many strategies to deal with them and to grow profitability.

“In the early days I made a lot of mistakes - but kept slowly progressing towards success,” he says. “Over those years I learnt a lot, and my goal now as a business mentor is to help other small business people overcome some of the road bumps that they encounter as they move forward. My passion is to help other small businesses along that pathway.”


SBMS is proudly supported by the Victorian Government & Small Business Victoria

Contact us on
1300 816 817