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Alan Hay

Alan developed four decades of business skills while building his event production company that grew from 1 to 70 employees over 41 years. He has extensive knowledge in many area including company start-ups, business strategy devepment, business plan review and development, product/service feasibility analysis, financial control, funding options, marketing plans and new business development.


  • Management-
  • Finance-
  • Import/Export-
  • Marketing-
  • Planning-
  • Sales-


  • Information media and telecommunications-
  • Rental, hiring and real estate services-
  • Tourism, hospitality, accommodation and food services-
  • Wholesale trade-
  • Retail trade-
  • Web & Online Marketing-

Spoken Languages:

State: Victoria

Primary Locations:

  • Melbourne South East-
  • Melbourne South-
  • Melbourne CBD-
  • Melbourne East-
  • Melbourne West-
  • Melbourne North-

Locations by request:

  • Surfcoast-
  • Geelong-
  • (Monday, Wednesday, Thursday, Friday. Not Tuesday)

Mentoring available by:

  • In Person, Face to Face in (Victoria) or by Phone and online

I can also deliver mentoring by phone and online

Current Occupation:

SBMS Business Mentor

Detailed CV:

Alan founded and then operated a leading corporate events production business for more than 40 years. He established the business in 1975 following a redundancy and had meagre funds to start and build the business.

When he successfully sold it in 2016, Alan had 70 staff across four states.

Alan has acquired a wealth of knowledge about all aspects of  building and operating  a start-up or small business and understands the complexity of legislation and regulation in the marketplace today. The need to build and offer quality, the need to stay up to date with current technology and the need find customers in today's competitive environment. His expertise is extensive in all areas of sales, marketing, project management, finance, accounting, HR and IT.

“In the early days I made a lot of mistakes - but slowly I kept progressing forwards toward success,” he says. “Over those years I learnt a lot, and now my goal and my passion as a business mentor is to help other small business people overcome  the road bumps that they will encounter as they move forward."