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Keat currently provide business/marketing coaching and mentoring to start-ups and small business owners. He has helped many individuals and businesses validate business ideas, provide extensive end-to-end process on go-to-market strategy and untangle complex business issues/challenges. Keat also design and facilitate start-up workshops and Asia Pacific business culture appreciation courses with the Centre for Adult Education, Box Hill Institute.
Keat has worked & traveled extensively in Asia Pacific in many leadership roles. With over 20 years experience, he is well positioned to provide meaningful, achieve-able and measurable plan to most businesses looking to address their business challenges or to scale their business.
Keat's expertise are:
- Developing strategic business and marketing plans
- Generating business models
- Brand development
- Product category management and channel,
- Business development.
Keat will be able to help you develop clarity and untangle issues on the following:
- Validate business idea
- Develop viable business model
- Reviving a business or taking it to the next level
- Build measurable and actionable business plan
- Sales and marketing plan development aligned to business plan
- Develop strategies or tactical sales & marketing programs
- Bachelor of Arts (Economics)
- Graduate Diploma in Business Administration
- Professional Diploma in Asia Pacific Marketing
- Cert IV, Training & Assessment (TAE 40110)
- Certified Practising Marketer (AMI)
- Certified Professional Marketer Asia Pacific