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Keat Chiew

Keat has local & international business and marketing management experience with more than 20 years working for blue-chip multi-nationals. He worked mainly in the technology and consumer sectors. His expertise is across marketing management; including branding, business model generation, category management, new product development, channel and business development. He has also extensive start-up experience.


  • Marketing-
  • Management-
  • Sales-
  • Online-
  • Planning-


  • Arts and recreation services-
  • Retail trade-
  • Wholesale trade-
  • Administrative and support services-
  • Manufacturing-
  • Information media and telecommunications-
  • Education and training-

Spoken Languages:

  • English-
  • Malay-
  • Mandarin-
  • Cantonese-
  • Hokkien-

State: Victoria

Primary Locations:

  • Melbourne CBD-
  • Melbourne East-
  • Melbourne South East-

Locations by request:

  • Melbourne North-
  • Melbourne South-
  • Mornington Peninsula-

Mentoring available by:

  • In Person, Face to Face in (Victoria) or by Phone and online

I can also deliver mentoring by phone and online

Current Occupation:

Keat currently provide business/marketing coaching and mentoring to start-ups and small business owners. He has helped many individuals and businesses validate business ideas, provide extensive end-to-end process on go-to-market strategy and untangle complex business issues/challenges. Keat also design and facilitate start-up workshops and Asia Pacific business culture appreciation courses with the Centre for Adult Education, Box Hill Institute.

Detailed CV:

Keat has worked & traveled extensively in Asia Pacific in many leadership roles. With over 20 years experience, he is well positioned to provide meaningful, achieve-able and measurable plan to most businesses looking to address their business challenges or to scale their business.

Keat's expertise are:

  • Developing strategic business and marketing plans
  • Generating business models
  • Brand development
  • Product category management and channel, 
  • Business development. 

Keat will be able to help you develop clarity and untangle issues on the following: 

  • Validate business idea 
  • Develop viable business model
  • Reviving a business or taking it to the next level  
  • Build measurable and actionable business plan
  • Sales and marketing plan development aligned to business plan
  • Develop strategies or tactical sales & marketing programs 


  • Bachelor of Arts (Economics)
  • Graduate Diploma in Business Administration
  • Professional Diploma in Asia Pacific Marketing
  • Cert IV, Training & Assessment (TAE 40110)
  • Certified Practising Marketer (AMI)
  • Certified Professional Marketer Asia Pacific

SBMS is proudly supported by the Victorian Government & Small Business Victoria