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Keith Meyer

With over 45 years of business experience to draw from and with a large number of business disciplines mastered and practiced in a range of diverse industries, I now feel privileged to be able to share this knowledge and to help others to meet their aspirations and goals.


  • Planning-
  • HR-
  • Online-
  • Management-
  • Marketing-
  • Sales-
  • Relationships-
  • Exit/Succession-
  • Web & Online Marketing-
  • Import/Export-


  • Education and training-
  • Administrative and support services-
  • Information media and telecommunications-
  • Manufacturing-
  • Retail trade-
  • Wholesale trade-
  • Hairdressing and Beauty Industry-

Spoken Languages:

  • Dutch -

State: New South Wales

Primary Locations:

  • Central and North Sydney-

Mentoring available by:

  • In Person, Face to Face in (New South Wales) or by Phone and online

I can also deliver mentoring by phone and online

Current Occupation:

SBMS Mentor, VET Trainer in Business and H.R Studies, Business/H.R. Consultant

Detailed CV:

Capability & Competency Summary.


Key Competencies

Relevant industry experience gained

 Recent Experience summary.

Business Management.

Business Training

Setting budgets, business planning, sales, team building, finance. OH&S and consumer, business as well as H.R  employment regulations,

workplace law and recruitment.

Customer service management.

Precision Consulting Corp 2012-2013

Bridge Business College  2009 to 2011

Ivy Business College        2012

Reality Accountants          2010 2013

Central Coast BEC           2010 

BreakThru Training           2009-2010

Morris Powerlec                2005-2008

Hercules                           1997-2004


Marketing Training

Analysis, strategy development, advertising, copy writing, design and implementation. Internet, web-marketing and social media. Organising and participation in tradeshows product launch events.

Bridge Business College  2009 -2011

Bohdi Hair                         2009  Current

Reality Accountants          2010  2013

Central Coast BEC           2010

Morris Powerlec                2005-2008

Hercules                           1997-2004


Communication Training

Writing and delivery of presentations to industry groups re issues relevant to OH&S and equipment maintenance issues.

Negotiation and motivation skills

Customer contact and call centre  issues

Precision Consulting Corp 2012-1013

Bridge Business College   2009-2011

Morris Powerlec                 2005-2008

Hercules                            1997-2004

Problem Solving

OH&S auditing, solution development, design and implementation.

Change management strategy design and implementation.

Precision Consulting Corp 2012-2013

Bridge Business College  2009-2011

Morris Powerlec                2005-2008

Hercules                           1997-2004

Reality Accountants          2010 2013

Central Coast BEC           2010



Staff and Student mentoring

Staff and client training, OH&S training, induction training.

IT Training. Retail and customer service training

Client mentoring and business training.

Teaching to students and maintaining RTO compliance relevant to teaching.

Course Curriculum writing to VET and AQTF training standards

SBMS                                 2012-Current

Precision Consulting Corp 2012-2013

Bridge Business College  2009-2011

Ivy Business College        2012

Reality Accountants          2010 2013

Central Coast BEC            2010

BreakThru Training            2009 2010

Bohdi Hair                          2009 Current

Morris Powerlec                 2005-2008

Hercules                            1997-2004

Computer Literacy

Literate in all Microsoft suites including Excel, PowerPoint Access, Outlook, Word as well Adobe photo-shop and others.

Bridge Business College    Current

Morris Powerlec                  2005-2008

Hercules                             1997-2004

Human Resource management



HR Training and Assessment

Manage and recruit staff, maintain performance evaluation, train, motivate and induct staff.

Bridge Business College  2009-2011

Reality Accountants          2010-2013

Morris Powerlec                2005-2008

Hercules                           1997-2004


Sales and Business Management.

  • Highly experienced in Business management, development, B2B sales,B2C, retail sales, client retention and loyalty selling strategies, management of territory / sales teams and dealers, budgeting, sales training, and people management plus finance selling.

Problem Solving.

  • Using defined analytical, research, and practiced principals I have developed a very strong and considered approach to problem solving. I am forever conscious of one’s general attitude to change but am also conscious that we often do things in a certain way because it feels right! Irrespective of the consequence. I will always challenge that belief particularly, if it can be done in a more efficient or safer manner or with a more rewarding outcome.


  • Development of specific workplace safety courses for delivery to operational staff and supervisory management as well stakeholders i.e. OH&S personnel when implementing new work procedures or equipment changes to improve safety and eliminate injury risks. This took place over period of 9.5 years.
  • Course design and delivery of sales training seminars for retail and B2B sales people.
  • Motivational, sales and soft skills training to individuals and groups at corporate level.
  • Business coaching to SME’s re sales, retail, customer service and marketing.
  • Business mentoring to individuals and businesses in all business related disciplines.


  • Market research and analysis. Product research and competition comparison.
  • Strategy formulation. Press releases and editorial copy writing,
  • Direct Marketing and marketing event creation and management.
  • Loyalty marketing and prize campaigns.
  • Internet and web marketing,


  • Campaign design and presentation, Copy and Script writing, TVC and print creative, slogan writing and new product release copy.
  • Campaign tracking and reporting.
  • TVC and Radio commercial voice overs.
  • Airtime sales in both radio and TV.

Computer literacy

  • Computer literate and competent in most Microsoft products ( Outlook, Word,

 Excel, Power Point, Access.) as well as the CRM software A.C.T version 6,

 Syspro, Adobe photo-shop and others.  

Business Management

  • Experienced in WHS/OH&S regulations and consumer law.
  • Budgeting ( sales and purchasing) and profit growth strategies.
  • Staff mentoring and counselling.
  • Staff recruitment ( interviewing and job placement.)
  • Retail and customer service.
  • Change management, downsizing strategy implementation.


  • Comfortable communicating at all corporate levels from the boardroom to the shopfloor.
  • Public event and corporate speaker.
  • TVC and Radio commercial voiceovers.
  • Highly developed skills negotiating at MNC at SME levels.
  • Competent sales closer and negotiator during slow economic periods.
  • Fluent in written and spoken Dutch language, partially fluent in German.


Career Achievements and Highlights.

  • Achieving 400% increase of previous territory sales base over 4 years whilst Far South Coast account executive for WIN Television.
  • Production and Co-editing of a major tourism video project for the Eurobodalla Tourism Association whilst with WIN Television
  • Introduction of a unique brand new release product to the Australian market and realising higher than expected sales and profits for Hercules Complete Lifting Solutions over 7 years.
  • Highly respected and consistently evaluated as an excellent teacher ( each term ) via student feedback reports at Bridge Business College.




Employment Record.


       August 2012-Current                 Consultancy Assignments and Business Mentoring



March 2009 to July 2012


Trainer / assessor Business Studies  ( Cert IV TAA 40104 qualified) Bridge Business College

                                                            (Casual Sessional Trainer)

333 Kent Street Sydney NSW

·         Teach/train international students in business studies in Cert II / Cert III and Cert IV and Diploma levels.

·         Prepare lesson plans ( PowerPoint) learning materials and class handouts as well as assessment activities for each subject each week.

·         Assess and validate individual student’s weekly activities and assessments.

·         Assess and mark all students’ summative assessments for competency at the end of each 6 week term.

·         Mentor students and new teachers at the college.

  • Attend regular assessment validation sessions as directed by College Management.
  • Course curriculum content writing to VET and AQTF standards

February 2010 to December 2010


Volunteer Business Mentor  Central Coast Business Enterprise Centre, Zenith Centre Tuggerah NSW


·         Mentoring to clients in all business areas: H.R. –Business planning-Marketing-Strategic Planning-Advertising and related matters.



  December 2009 to May 2010


Trainer / assessor Business and IT studies ( Cert IV TAA 40104 ) at BreakThru People Solutions. Rankin Street Wyong NSW current permanent casual.

·         Training and Assessing IT and Computer Basics courses Cert I to long term unemployed

·         Training and Assessing Cert II Business Administration to marginalised adolescents with     behavioural and mental disabilities.

March 2005 till March 20

   Sales and Marketing Manager

    Morris Powerlec Pty Ltd. 

Wetherill Park, Sydney.

·        Assisted M.D Peter Bonselaar with advertising strategies, budgets, ad placement, and creative design.

·       Established and managed company presence on industrial Web search engines.

·       Writing of all company press releases and submissions to media.

·       Assistance at branch level with writing and delivery of submissions to industry groups, government bodies and Companies.

·         Sales of materials handling as well as Safety Audits and OH&S solutions to large corporations and small businesses in the Sydney Metro area.

·         Training in sales and marketing to staff in branch offices in Newcastle and Melbourne.


     National Sales and Marketing Manager

     1997-2004   Hercules Complete Lifting Solutions Silverwater, Sydney.

·         Helped to establish business together with founder Terry Smith.

·         Responsible for sales, marketing and advertising of unique new product in Australia.

·         Responsible for Safety Training to all clients in regard to  operational and equipment implementation and installation.

·         Establishing of sales agent and dealer network in all states of Australia and New Zealand.

·         Liaison with suppliers of products from USA. Germany, Austria and China.

·         Sales to all major corporate clients and Government departments across Australia.

·         Design of solutions to meet difficult work place safety issues as well as Safety Audits.


      Change Management and Marketing Manager

     1995-1997   Macquarie Radio Network. ( Radio 2GB & 2 CH )

      Sydney NSW    Employed initially by 2GB at North Sydney to assist with and implement the Change

       Management integration of 2GB with Radio 2CH into new offices in Sussex Street Sydney.

·         Assisted CEO with change management strategies and the rationalisation of 2 large sales forces totalling 37 into 1 of approximately 18 reps.

·         Organisation and management of 2 consecutive and highly successful loyalty marketing programmes ( Radio Extra)  designed to create awareness of the combined reach of the 2GB/2CH into the affluent 45 plus, white collar demographic.

·         Voiceovers and special voices for Radio commercials for various clients

Senior Advertising Account Executive.

           1990 –1995  TWT Holdings / WIN Television Network

          Wollongong NSW Employed as Account Executive for South Coast area ( Ulladulla to Eden.

·                     Achieving sales growth of 400% over 4 years.

·                     Duties involved: Sales of advertising air time.

                                         Consultation with clients re campaign objectives.

                                         Concept formulation and liaison with producers.

                                         Script writing and creative direction.

                                         Pre-production organisation.

                                         Co-ordination of EFP crews and location direction.

                                         Post production and edit briefing with directors

                                         and producers.

                                         Presentation of finished creative to clients

                                         Implementation and administration of promotional

                                         budgets and organisation of events.

                                         Involvement on committees and boards to foster

                                         and assist with local promotions to raise

                                         awareness of tourism destinations, events,

                                         fundraising and charity events etc


Co-Producer of the NSW Rally Championship telecast of round 4 (1993) of the Bay Stages Rally by Win Television for The Nine Networks “ Wide World of Sport” programme


  • VET Training and Assessment

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