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Jodie Willmer

Jodie is committed to inspiring positive change and innovation, using her experience in the not-for-profit community service sector, social enterprises, tourism and service-based small businesses. She enjoys sharing her expertise in strategy, governance, board succession, planning and diversity. Jodie is compassionate, quickly builds rapport, is a problem solver and understands the issues that small businesses face.


  • Planning-
  • Governance-
  • Relationships-
  • Grants-
  • Exit/Succession-
  • Management-
  • HR-
  • Finance-
  • Marketing-
  • Online-
  • Sales-
  • Web & Online Marketing-


  • Health care and social assistance-
  • Tourism, hospitality, accommodation and food services-
  • Administrative and support services-
  • Public administration inc. Government relationships-
  • Education and training-
  • Professional, scientific and technical services-

Spoken Languages:

  • English-
  • German-

State: Victoria

Primary Locations:

  • Bairnsdale-

Mentoring available by:

  • By Phone and online

I can also deliver mentoring by phone and online

Current Occupation:

Business mentor, owner, coach, trainer and facilitator.

Detailed CV:

Jodie is a resilient business owner and manager. She has transformed the business practices of the small business, not for profits and social enterprise clients she has worked for as a consultant.

Since 2014, Jodie has provided a range of training and coaching services. She has mentored and supported tourism small businesses and has also been a member of the Small Business Advisory Council.

Jodie’s positions have included:

  • 1999-2004. Victorian Tourism Operators Association Manager Policy and Membership Services, developing policy, training and lobbying on behalf of tour operators, accommodation and attractions.
  • 2005. Council on the Ageing (COTA) three-month Communications and Organisational Development Manager contract, developing grant submissions, volunteer management and advising the CEO and Board.
  • 2005-2006. Queen Victoria Women’s Centre Acting General Manager, covering corporate governance, organisation management, building and tenant management, branding and partnerships.
  • 2006-2014. Travellers Aid Australia CEO, covering corporate governance, organisational management, financial and funding acquisition, networking and advocacy, branding and partnerships, and consumer services.
  • 2014 onwards.  Self employed as a business consultant in governance, strategy, sales & marketing, business planning and operations, facilitation and training.



  • Certificate IV Governance
  • Certificate IV Training and Assessment
  • Facilitator – Global Leadership Foundation

SBMS is proudly supported by the Victorian Government & Small Business Victoria