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Peter Topping
Peter Topping is an experienced business mentor and technology expert with over 20 years of expertise in digital marketing, technology management, and SME growth. He specialises in guiding businesses through budget, HR, and resource challenges, particularly within the travel industry. Peter excels in creating customer-focused, data-driven strategies that drive business growth. His experience includes successful business pivots, ASX listings, and extensive B2B and B2C operations. As a mentor, Peter provides valuable insights into governance, management, and marketing, helping businesses achieve their strategic goals using a data-informed, technology-driven approach.
Skills:
- Exit/Succession-
- Governance-
- Management-
- Marketing-
- Online-
- Web & Online Marketing-
- Sales-
Industries:
- Education and training-
- Web & Online Marketing-
- Tourism, hospitality, accommodation and food services-
- Retail trade-
- Information media and telecommunications-
- Public administration inc. Government relationships-
Spoken Languages:
State: Victoria
Primary Locations:
- Melbourne CBD-
Locations by request:
- Melbourne CBD-
- Melbourne North-
- Melbourne West-
- Melbourne North West-
- Ballarat-
- Bendigo-
- (Happy to come up the Calder with plenty of notice, I would prefer to be on the road outside of rush hour times in Melbourne.)
Mentoring available by:
- In Person, Face to Face in (Victoria) or by Phone and online
Current Occupation:
Business mentor and Digital Manager
Detailed CV:
Peter Topping has an extensive career in business leadership, digital marketing, and technology management, with a strong emphasis on the travel and tourism industries. For over two decades, Peter has been involved in shaping the digital landscape of the travel sector, working with SMEs to navigate the complexities of online marketing and digital transformation. His expertise in business development, particularly in the post-Covid recovery phase, has helped companies reestablish their presence and regain momentum in competitive markets.
Peter’s career includes roles in business reengineering and leadership during critical phases of growth and transformation. He successfully managed a startup and led a business pivot to exit, including taking one business to an ASX listing. His entrepreneurial mindset, combined with his experience in strategic leadership, brand development, and risk management, has equipped him with the skills to support businesses facing significant operational and financial challenges. Peter’s leadership style focuses on consensus-building and team success, ensuring that the businesses he mentors can thrive under his guidance.
In addition to his work in the travel industry, Peter has a decade of experience in travel sales and the training of tourism students, adding to his broad understanding of customer engagement and service delivery. His B2B and B2C experience across regional and international markets has allowed him to develop a comprehensive approach to business development, making him highly adaptable to the diverse needs of SMEs.
Peter’s technical expertise is a cornerstone of his mentoring approach. He is proficient in cloud hosting, payment systems, website project management, UX, CX, SEO, SEM, and PPC—skills that are critical for businesses looking to succeed in a digital-first environment. His ability to translate complex technical concepts into practical business strategies makes him a valuable mentor for SMEs aiming to leverage digital tools for growth and efficiency.
As a mentor, Peter offers businesses the benefit of his extensive experience in governance, marketing, and management, helping them to implement data-driven strategies that are tailored to their unique challenges. His entrepreneurial experience and technical proficiency ensure that businesses can adapt, grow, and succeed in today’s fast-evolving marketplace.
Qualifications:
- ATAQ Business Manager
- Tour Guide Box Hill TAFE
- RPL Assessor NMIT
- Graduate La Trobe Accelerator
- Grad Dip Vocational Ed La Trobe Uni
- BA Hons Geography City University
- Technology Change Management Sabre Pacific
- Wombat Selling
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