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Peter McMahon

Having run his own business and working for others as an executive, Peter’s experience across a range of digital marketing platforms, (including search engine and social media marketing), leaves him well placed to help those running all types of businesses. He is adept at explaining digital concepts simply and understands the pressures small businesses face. Peter has a relaxed style and his advice is realistic, useful and scalable.


  • Web & Online Marketing-
  • Management-
  • Online-


  • Information media and telecommunications-
  • Arts and recreation services-
  • Education and training-
  • Web & Online Marketing-
  • Public administration inc. Government relationships-

Spoken Languages:

State: Victoria

Primary Locations:

  • Melbourne South East-
  • Melbourne CBD-

Mentoring available by:

  • In Person, Face to Face in (Victoria)

Current Occupation:

Business Mentor and Digital media and communications professional.

Detailed CV:

Since 1999, Peter has held a range of digital and communications executive roles working across a range of platforms in private and public sector organisations. These roles have demanded a high degree of adaptation, innovation, flexibility, strategy and product development/enhancement. Peter also created a new online media business.

Peter’s strengths include a consultative, outcomes-driven management style, a collaborative focus, rapport building, leadership and mentoring skills, marketing knowledge and understanding, an ability to set commercially-driven strategy, innovative thinking and an analytical, pragmatic and driven approach.

  • 1999-2000. General Manager – Account Service / Media Director with an online advertising company.
  • 2000-2007. Marketing Manager / Channel & Interactive Manager with a large lottery business.
  • 2007-2009. Group Online Strategy Manager at a large lottery business.
  • 2009-2011. Director and Founder of an executive digital mentoring and advisory service.
  • 2011-2012. Executive Director – Marketing, Sales & Digital of an online higher education organisation.
  • 2013-2016. Director – Digital Strategy, Marketing & Communications, Interim Director – Foundation / Fundraising and Director, Community Engagement at the State Library of Victoria.
  • 2016. General Manager – Online as part of a short-term TAFE contract.
  • 2016-2017. Deputy CMO / Group Director – Marketing Operations & Partnerships, Monash University.
  • 2018-current. Independent Executive Digital Advisory with an executive digital mentoring and advisory service.


SBMS is proudly supported by the Victorian Government & Small Business Victoria