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Kellie Coff

Kellie has a wealth of experience working in and owning small businesses and retail operations that sold a range of products including books and paint. She now runs her own business and can help with a range of aspects including administration, analysis, continuous improvement, innovation, stakeholder management, project management, marketing, merchandising, upskilling, communication and engagement.


  • Management-
  • Relationships-
  • Marketing-
  • Sales-
  • Planning-
  • HR-
  • Exit/Succession-
  • Finance-
  • Governance-
  • Grants-
  • Web & Online Marketing-
  • Online-
  • Import/Export-


  • Retail trade-
  • Franchising-
  • Public administration inc. Government relationships-
  • Administrative and support services-
  • Education and training-
  • Information media and telecommunications-
  • Newsagency-
  • Tourism, hospitality, accommodation and food services-

Spoken Languages:

State: Victoria

Primary Locations:

  • Mildura-

Locations by request:

  • Sunraysia-
  • (I am available via Skype and can, (upon request), travel to the following communities in Victoria, SA and NSW: Victoria: Red Cliffs, Merbein, Nichols Point, Irymple, Ouyen and Sea Lake. NSW: Gol Gol, Buronga, Wentworth, Robinvale, Balranald and Broken Hill. South Australia: Renmark. Paringa, Berri and Loxton.)

Mentoring available by:

  • In Person, Face to Face in (Victoria) or by Phone and online

I can also deliver mentoring by phone and online

Current Occupation:

SBMS Mentor and Business Partner

Detailed CV:

Kellie has worked in many businesses and won numerous awards for business excellence, store standards and operations, and leadership. She started her career as a bank customer service officer, before working as a bookshop manager’s assistant for five years. She then worked as a newspaper administration manager for two years, before managing a book store for a further two years. After leaving her role at the Bookshop, Kellie successfully worked in her own small business before returning to retail four years later.

Kellie then undertook a role with the Sunraysia Institute of TAFE, leaving to return to small business as a paint store manager. She was offered a role in local government in 2012 which she accepted. She then worked as a Business Improvement Officer with Mildura Rural City Council from 2012-2017, where she developed and delivered staff training to over 500 EFT, facilitated stakeholder engagement, designed and delivered surveys and facilitated service reviews across the organisation. This role also involved implementing the principles of business excellence and facilitating large scale organisational change and performance reporting across all branches or the organisation.

In 2016, Kellie started her own business providing strategic direction, operational expertise, marketing strategy, workshops, corporate training, report and grant writing, research and data analysis.


  • Master of Business Administration - La Trobe University
  • Advanced Diploma of Management - SuniTAFE
  • Certificate of Engagement: Methods - International Association of Public Participation
  • Diploma of Business Administration – SuniTAFE
  • Diploma of Management - TAFE NSW
  • Fundamentals of Project Management – ALISON Online
  • Certificate IV in Training and Assessment - Asset Training Australia
  • Certificate IV in Business: Frontline Management – Workstar
  • Certificate III of Leadership Support – Scouts Australia
  • Certificate III in Business – Scouts Australia
  • Certificate III in Children's Services – Cengage Education
  • Certificate of Teachers Aide – Cengage Education
  • Certificate of Completion: Retail Manual Handling - Vocam
  • Certificate of Achievement: Exterior Paints and Surface Preparation - Quality Paint Institute
  • Certificate of Achievement: Interior Paints and Surface Preparation - Quality Paint Institute
  • Certificate of Completion: Paint Specialist Course One - Haymes Specialist Training
  • Certificate of Completion: Paint Specialist Course Two - Haymes Specialist Training
  • Certificate of Completion: Paint Specialist Course Three - Haymes Specialist Training
  • Certificate of Accomplishment: Tax Training School - H & R Block
  • Certificate of Completion: Advanced Excel - SuniTAFE
  • Certificate II in Business - Cengage Education
  • Graduate Certificate of Professional Accounting - Swinburne University
  • Graduate Certificate of Research and Innovation Management - Swinburne University

SBMS is proudly supported by the Victorian Government & Small Business Victoria