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John Day

John has held senior management positions at the likes of National Foods, King Island Cheese, Simplot, Masterfoods, Mars Confectionery and Uncle Ben’s, where he worked across all business functions and all sales channels. In addition he has worked at a government level with FIAL and NZTE. He is a great communicator and happy to share the many real-life examples he has experienced to highlight business risks and learning opportunities.


  • Management-
  • Sales-
  • Relationships-
  • Marketing-


  • Manufacturing-
  • Retail trade-
  • Tourism, hospitality, accommodation and food services-

Spoken Languages:

State: Victoria

Primary Locations:

  • Melbourne East-
  • Melbourne South East-
  • Melbourne CBD-
  • Mornington Peninsula-
  • Melbourne South-
  • Yarra Valley-
  • Melbourne North-

Mentoring available by:

  • In Person, Face to Face in (Victoria)

Current Occupation:

SBMS Mentor, delivers training modules for SME's through FIAL and the Department of Industry for Market Diversification, Retail and Foodservice Readiness and Private Label Readiness across all states, Managing Director of Day Consulting and Director of ShopAbility.

Detailed CV:

John has more than 30 years’ senior commercial experience in blue chip companies such as National Foods, Simplot, Mars Confectionery, Masterfoods, Uncle Ben’s and Bowater Scott. He has served as General Manager across numerous functional streams including Sales, Marketing, Distribution and International and Domestic Business Development. He was also General Manager of National Foods Milk Operation (Victoria) and on the Simplot Board of Management, heading the Shelf Stable Division with brands including Leggos, Edgell and Plumrose.

John’s expertise covers all channels including grocery, convenience, general route, catering, institutional, distribution, delicatessen and other foodservice channels. He led the team that achieved the biggest house brand tender in FMCG, the Woolworths National Milk Contract in 2002 for National Foods, and more recently the Coles and Warrnambool Cheese and Butter Great Ocean Road Strategy.

A past President of the Foodservice Industry Australia (FIA) – Victoria and Tasmania, John was also Chairman of the FIA Awards Committee and has participated on Advisory Boards at a Chairman and Member level.

While John offers an objective, candid and broad cross functional view across all commercial strategies, he is strongly grounded in the reality of what is happening with the market, retailers, shoppers and end users. He is skilled at defining categories, setting objectives, developing strategies and business modelling.


SBMS is proudly supported by the Victorian Government & Small Business Victoria