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SBMS QVM Trader Connect Program Manager / Business Mentor in Residence; Branding & Digital Marketing Agency
Madalen is a marketing, brand, graphic design, web design and Search Engine Optimisation (SEO) consultant providing concept-to-delivery solutions for business communications. Madalen has broad experience in manufacturing, retail, wholesale, transport and service industries in the public and private sector - having worked with micro home-based business and SME's. With sound interpersonal, organisational and communication skills, Madalen has the capacity to conceptualise and think strategically.
Madalen’s experience across a range of digital marketing platforms, (including web design and development, search engine optimisation and social media marketing), leaves her well placed to help those running all types of businesses. She will explain digital marketing and web concepts simply and understands the pressures small businesses face in keeping up with today’s fast-changing global marketplace. Madalen has a relaxed style and her advice is realistic, useful and scalable.
Since 1994, Madalen has provided brand consulting, graphic design, business planning, mentoring and training to micro and SME's and has been actively involved in various New Enterprise Incentive Scheme (NEIS) programs as a panel advisor, sounding board member, program developer, program facilitator and mentor with RMIT Business, Vic Uni, Street Ryan & Associates and Mission Australia.
Having worked in the corporate sector and as a small business operator, Madalen recognises the needs of the small business owner, their budgetary restraints and challenges faced. She helps them to choose the best method, or combination of methods, to achieve the desired outcomes. Madalen combines professional skills and experience with current communication tools and technology to offer a complete range of consultation, design and implementation services.
Madalen is an Executive Board Member of RoadSafe Westgate Community Road Safety Council Inc.
- Small Business Counselling Skills
- Diploma Commercial Art/Design
- Past Fellow/Vic President Institute of Professional Secretaries (Aust)