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Steve Keating

Steve looks at business from a range of perspectives, having extensive experience as a Financial Planner and a Business Owner in the fitness industry. His expertise includes promotion and marketing, sales, recruiting, training and managing staff, creating and managing budgets, and compliance with health and safety regulations. As an experienced VFL umpire coach, Steve also knows about sports administration.


  • Finance-
  • Marketing-
  • Planning-
  • Relationships-
  • Sales-
  • Web & Online Marketing-
  • Exit/Succession-


  • Administrative and support services-
  • Arts and recreation services-
  • Education and training-
  • Financial and insurance services-
  • Franchising-
  • Web & Online Marketing-
  • Professional, scientific and technical services-

Spoken Languages:

  • English-

Primary Locations:

  • Geelong-
  • Ballarat-
  • Melbourne West-
  • Surfcoast-
  • Warrnambool-

Current Occupation:

SBMS Mentor, Financial Planner and Business Owner

Detailed CV:

Steve is an experienced Business Owner and Financial Planner, working with individuals, businesses and organisations. His specialist skills also include marketing, finance, sales, business planning, banking, health and fitness. Steve also has a long association with the AFL and VFL as an umpire manager and coach, and still works as a VFL umpire coach in Geelong.

  • 1996-2000. Insurance company Area Manager, Geelong. Sold insurance, sought new business and performed administrative tasks.
  • 2001-2010. Self-employed financial planner, working with individuals, businesses and organisations.
  • 2010-present. Fitness industry business owner, Drysdale.
  • 2015-2019. Worked as a Financial Planner.


  • Advanced Diploma Financial Services
  • Cert IV in Banking
  • Diploma of Financial Services
  • Cert IV in New Small Business
  • Cert III & IV in Fitness
  • Cert IV in Training & Assessment
  • Certificate in Self Managed Super Funds - Tribeca

SBMS is proudly supported by the Victorian Government & Small Business Victoria