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Katya Ellis

As a talented retail and marketing all-rounder, Katya is well placed to help most small businesses with her extensive experience and exceptional people skills. Katya has held many marketing and business management roles with an emphasis on digital marketing; project, event, staff and partnership management, both locally and internationally. She is passionate about what she does and loves helping others. Katya is available for SKYPE sessions during periods of unavailability for face-to-face meetings.


  • Planning-
  • Finance-
  • HR-
  • Online-
  • Management-
  • Marketing-
  • Sales-
  • Web & Online Marketing-


  • Retail trade-
  • Wholesale trade-
  • Manufacturing-
  • Information media and telecommunications-
  • Administrative and support services-
  • Public administration inc. Government relationships-

Spoken Languages:

  • Russian-

State: Victoria

Primary Locations:

  • Melbourne CBD-

Mentoring available by:

  • In Person, Face to Face in (Victoria) or by Phone and online

I can also deliver mentoring by phone and online

Current Occupation:

Strategy consulting and digital systems management, Novinka International Pty Ltd, Melbourne. Director of the Board, Small Business Mentoring Services / Australian Horse Industries Council

Detailed CV:

·        1997-2007. Various customer service roles including Darrell Lea chocolates (six years), women’s apparel and accessories stores such as Enni, Rich, Kleins, and Daimaru.

·        2004-2005 Purchasing analyst, Ford Motor Company.

·        2007-2011 Director of Business Development, Melbourne Textiles Agencies. Local and interstate customer engagement for international textile manufacturers. Fabric importer.

·        2008-2014 (part-time). Director, Brand Manager, Mina & Katusha, Melbourne. Sales, marketing and communications management for the independent fashion brand specialising in the design and manufacture of women’s apparel and accessories.

·        2011-2012 Communications Manager, Starfish Ventures, Melbourne. Managed marketing and communications for the venture capital firm.

·        2009-2014 Outreach Manager (Government and Industry liaison) National Information Communications Technologies Australia (NICTA). Managed events and partner liaison for Australia’s ICT research centre of excellence. Also developed high school education programs.

·        2011-2015 Director, Business Development, Gusto & Elan, Melbourne. Develops promotion strategies, establishes industry partnerships and acquires clients across international markets for the marketing and business development agency, which provides retail and wholesale services and strategy consultation to fashion brands, specialising in sales, launches, brand growth, international promotion, boutique and online retail.

·        2014-current Project Director, Novinka International Pty Ltd, Melbourne. Small Business strategy consulting. Project activation and management. Manages special projects and events, including Design Australia USA, an export program for Australian fashion designer to the US, and Made in Melbourne independent designer runway events and Melbourne industry fashion blog. Other projects include STEM education initiatives for the University of Melbourne.  Guest lecturer on entrepreneurship at Australian Institute of Music, and RMIT (Masters of Fashion Entrepreneurship)

       2015-current Events Director - Australian Fashion Film Awards.

       2016-current Grants Assessor - City of Melbourne - Innovation Business Grants / Business Event Grants

       2018-current QVM Trader Connect Program Manager / Business Mentor in Residence

       2018-current Director of the Board - Small Business Mentoring Service

       2019-current Director of the Board - Australian Horse Industry Council (AHIC)











  • • Bachelor of Business, Bachelor of Information Systems, Swinburne University of Technology, Melbourne
  • Various public speaking, management, negotiation, problem solving, import/export, customer service and business acumen professional development course

SBMS is proudly supported by the Victorian Government & Small Business Victoria