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Katya Ellis

As a talented business strategist and marketing all-rounder, Katya is well placed to help most small businesses with her extensive experience and exceptional people skills. Katya has held many marketing and business management roles with an emphasis on digital marketing; project, event, staff, partnership management and retail, both locally and internationally. She is passionate about what she does and loves helping others, with over 1500 mentoring sessions since she joined SBMS in 2015. Katya prides herself on her ability to develop strategies with a focus on the capabilities and budgets of her clients.


  • Planning-
  • Finance-
  • HR-
  • Online-
  • Management-
  • Marketing-
  • Sales-
  • Web & Online Marketing-


  • Retail trade-
  • Wholesale trade-
  • Manufacturing-
  • Information media and telecommunications-
  • Administrative and support services-
  • Public administration inc. Government relationships-

Spoken Languages:

  • Russian-

State: Victoria

Primary Locations:

  • Melbourne CBD-

Mentoring available by:

  • In Person, Face to Face in (Victoria) or by Phone and online

I can also deliver mentoring by phone and online

Current Occupation:

SMB strategy advisor, specialising in marketing and information systems. NFP Board Director. Fractional CMO. Digital Marketing tutor at RMIT.

Detailed CV:

·        1997-2007. Various customer service roles including Darrell Lea chocolates (six years), women’s apparel and accessories stores, boutique and department stores.

·        2004-2005 Purchasing analyst, Ford Motor Company.

·        2007-2011 Director, Melbourne Textiles Agencies. Agency and importer specialising in apparel fabrics.

·        2008-2014 (part-time). Director, Brand Manager, Mina & Katusha, Melbourne. Sales, marketing and communications management for the independent fashion brand specialising in the design and manufacture of women’s apparel and accessories.

·        2011-2012 Communications Manager, Starfish Ventures, Melbourne. Managed marketing and communications for the venture capital firm.

·        2009-2014 Outreach Manager (Government and Industry Liaison) National Information Communications Technologies Australia (NICTA). Managed events and partner liaison for Australia’s ICT research centre of excellence. Also developed high school education programs.

·        2011-2015 Director, Business Development, Gusto & Elan, Melbourne. (Fashion Boutique and Marketing Agency) Developed promotion strategies, establishes industry partnerships and acquires clients across international markets for the marketing and business development agency, which provides retail and wholesale services and strategy consultation to fashion brands, specialising in sales, launches, brand growth, international promotion, boutique and online retail.

·        2014-current Strategy Consultant and Project Director, Novinka International Pty Ltd, Melbourne. Small Business strategy consulting and strategic planning workshops, marketing and digital marketing planning. Project activation and management. Digital adaptation and digital marketing and information systems audit and sourcing. 
(Managed special projects including Design Australia USA, an export program for Australian fashion designers to the US, and STEM education initiatives for the University of Melbourne.)

       2015-2020 Executive Director

       2016-2021 Grants Assessor - City of Melbourne - Innovation Business Grants / Business Event Grants

2017-2020 Guest lecturer on entrepreneurship at Australian Institute of Music, and RMIT (Masters of Fashion Entrepreneurship)

       2018-2019 QVM Trader Connect Program Manager / Business Mentor in Residence - established tertiary student internship placement program for small businesses

       2018-2022 Director of the Board - Small Business Mentoring Service

       2019-2022 Director of the Board - Australian Horse Industry Council (AHIC)

       2020-2022 Business Mentor - Victorian Chamber of Commerce and Industry (VCCI), Business resilience and recovery program

       2019-current Digital Marketing workshop facilitator - City of Melbourne, City of Whittlesea, QVM + others

       2020-2021 Advisory Board Member - Cancer Support Angels
2021 - current Executive Chair of the Board - Cancer Support Angels 

2020-current Advisory Board Member - Lensel

RMIT - Digital Marketing - Sessional Tutor



  • • Bachelor of Business, Bachelor of Information Systems, Swinburne University of Technology, Melbourne
  • Digital marketing, Export/Import, Public speaking, SEO and Google marketing, retail management and merchandising, sales, entrepreneurship
  • Harvard Business School - Professional Specialisation in Strategy, including Business Strategy, Sustainable Business Strategy, Pricing, Effective Comm