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Bob Ratnarajah

Vegan industry specialist, Future-proofing businesses by ensuring businesses have a clear Purpose, People and Plant & Profit Strategies. Social Impact, Shared Value, Triple Bottom Line, Start-up Business coaching, Speaking, Change management, Risk Management Project management


  • Planning-
  • Management-
  • Online-
  • Finance-
  • Marketing-
  • Governance-
  • HR-


  • Information media and telecommunications-
  • Financial and insurance services-
  • Professional, scientific and technical services-
  • Retail trade-
  • Tourism, hospitality, accommodation and food services-
  • Web & Online Marketing-

Spoken Languages:

  • Tamil-

State: New South Wales

Primary Locations:

  • Sydney Markets-
  • Central and North Sydney-
  • Far South West-
  • Hunter and Central Coast-
  • Illawarra and South East NSW-
  • Murray and Riverina-
  • New England-
  • North Coast and Mid North Coast-
  • Riverina-
  • South & South West Sydney-
  • West Sydney and Blue Mountains-

Locations by request:

  • (Available for ALL over Australia. All Meeting are preferring in zoom or phone. )

Mentoring available by:

  • By Phone and online

I can also deliver mentoring by phone and online

Current Occupation:

CEO (Chief Enabling Officer) of Purpose with Profit Pty Ltd (PWP)– Enabling the plant-based food economy's growth and shaping businesses for the 21st century.

Detailed CV:

At PWP: We believe business can be a force of good.

Our mission is to grow your social and environmental impact alongside your profit.

Plant-based businesses create a lot of good. So let's grow them quickly!

Purpose with Profit (PwP) helps motivated founders of vegan food businesses who are not growing as fast as they deserve. By identifying and closing strategic gaps, we accelerate business growth - creating more quality time, financial freedom, and greater social impact.

As plant-based business booms, we provide you with strategies and tools to not just survive but thrive!

PWP works with business owners & leaders to lift engagement and maximise organic growth by focusing on the four pillars; Purpose, People, Planet strategies, and Profit.

In 2021, these are now commonly referred to as ESG (Environment, Societal and Governance) in corporate settings. 

However, this matters from start-up to mature businesses that are looking to grow their business.

Why does it matter?

Adopting these approaches enables businesses to future proof their business with the rising conscious consumer. A large percentage of consumers now care as much about the 'why' of the brand and what it stands for, as much as what it does. It also makes it easier to hire and retain quality staff.

Having created brands and worked at Virgin Mobile, Bob knows what it takes to embed the vision and values into an enterprise. Having founded & co-founded two not-for-profits, Bob has demonstrated the ability to gather and harness the power of groups through social innovation.

Bob has cultivated conceptual ideas through the evolutionary stages of development, thereby setting a foundation for tangible enterprises.

Having held large forums on community building topics of wellness, sustainability and building vibrant communities, Bob has woven a variety of interests together in the LOHAS (Lifestyles of Health and Sustainability) Sectors. These areas are keys to social impact.

A strategic business consultant with over 20 years of experience, Bob has worked with organisations in various scales, from start-ups to small, medium, and large multinationals, in Australia and the United Kingdom.  Bob understands the challenges and complexity a business endures at different stages of growth. Bob has bridged the gap between accounting to business operations and sales by growing the client base.

His experience spans many dynamic sectors like Telecommunications, Business Services, Hospitality, Biotechnology, Media, Health Start-ups, and most recently Vegan Food Businesses.

Bob has volunteered & supported a number of not-for-profits like 350.org, Blackdog, Greenups, Make Poverty History, Meat Free Week, Mindful in May, Tribal Warrior, Tamil Young Professionals Network and V Stars.


  • Bachelor of Commerce (Accounting) - UWS Sydney
  • Process Communication Model
  • Small Business Management Cert IV
  • Training & Assessment Cert IV
  • Project Management Prince 2
  • Results Coaching (ICF Accredited)

SBMS is proudly supported by the Victorian Government & Small Business Victoria