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Bob Ratnarajah

Organisational Wellbeing (Purpose, People, Planet & Profit Strategies), Social Impact, Shared Value, Triple Bottom Line, Start-up, Coaching, Speaking, Stakeholder Engagement, Change Management, Risk Management, Project Management and Systems Analysis.


  • Planning-
  • Management-
  • Online-
  • Finance-
  • Marketing-
  • Governance-
  • HR-


  • Information media and telecommunications-
  • Financial and insurance services-
  • Professional, scientific and technical services-
  • Retail trade-
  • Tourism, hospitality, accommodation and food services-
  • Web & Online Marketing-

Spoken Languages:

State: New South Wales

Primary Locations:

  • Western NSW-
  • West Sydney and Blue Mountains-
  • Sydney Markets-
  • South & South West Sydney-
  • Hunter and Central Coast-
  • Central and North Sydney-

Locations by request:

  • (For meetings outside of city centre, I prefer to contact via skype or zoom. )

Mentoring available by:

  • In Person, Face to Face in (New South Wales) or by Phone and online

I can also deliver mentoring by phone and online

Current Occupation:

Director and Principal Consultant of Beta Catalyst Consulting – Enabling Social Impact Businesses to scale

Detailed CV:

Bob works with business owners & leaders to lift engagement and maximise organic growth by focusing on the four pillars of what he calls Organisational Wellbeing. These are Purpose, People, and Planet strategies as well as the traditional Profit drivers.

Having created brands and worked at Virgin Mobile, Bob knows what it takes to embed the vision and values into an enterprise. Having founded & co-founded two Not-For-Profits, both with large followings, Bob has demonstrated the ability to gather and harness the power of groups through social innovation. With this, Bob has cultivated conceptual ideas through the evolutionary stages of development, thereby setting a foundation for tangible enterprises.

Having held large forums on community building topics of wellness, sustainability and building vibrant communities, Bob has woven a variety of interests together in the LOHAS (Lifestyles of Health and Sustainability) Sectors. These areas are keys to Social Impact.

He has also presented locally and internationally on Wellbeing and Happiness and the rise of the plant-based movement.  

A strategic business consultant with over 20 years experience, Bob has worked with organisations in various scales, from start-ups to small, medium and large multi-nationals, in both Australia and the United Kingdom.  Bob understands the challenges and complexity a business endures at different stages of growth. Bob has bridged the gap between accounting to business operations and sales by growing the client base.

His experience spans across a number of dynamic sectors like Telecommunications, Business Services, Hospitality, Biotechnology, Media, and Health Start-up.

Bob has volunteered & supported for a number of Not-For-Profits like 350.org, Blackdog, Greenups, Make Poverty History, Meat Free Week, Mindful in May, Tribal Warrior, Tamil Young Professionals Network and V Stars (Vegpledge.org.au).


  • Bachelor of Commerce (Accounting) - UWS Sydney
  • Training and Assessment Qualification
  • Project Managment
  • Results Coaching
  • Process Communication Model

SBMS is proudly supported by the Victorian Government & Small Business Victoria