What aspects of starting your business do you need help with?


What is your voucher code?

Would you like to book with Roger?

Available Now Book with me

Roger Wilson OAM

After building the Forty Winks franchise from 17 to 93 stores nationally over 20 years, Roger Wilson has a wealth of business knowledge that he shares with others. Roger spent 21 years as Forty Winks CEO, dealing with stores run by small business owners and gaining an insight into the challenges they faced. His strengths include accounting, marketing and advertising and he has extensive experience with leasing property, site selection and lease negotiations.


  • Management-
  • Finance-
  • Marketing-
  • Sales-


  • Retail trade-
  • Franchising-

Spoken Languages:

State: Victoria

Primary Locations:

  • Melbourne South-
  • Melbourne South East-
  • Melbourne East-

Locations by request:

  • Melbourne South East-
  • Melbourne South-
  • (I don't want to travel more than 60kms maximum round trip please)

Mentoring available by:

  • In Person, Face to Face in (Victoria) or by Phone and online

I can also deliver mentoring by phone and online

Current Occupation:

Consultant and Mentor. Board Adviser to three Companies

Detailed CV:

Roger is one of Australia’s franchising pioneers. As the General Manager of Forty Winks for more than 20 years, Roger built the company from 17 stores to 93 nationally to become the largest specialist bedding company in Australia. With other well-known franchisors, Roger formed an industry network that played an important role in establishing codes of conduct in the early days of franchising in Australia. He is a Past President of the Victorian branch of the Franchising Council of Australia (FCA) and Director of the national body.

Roger has been inducted into the FCA’s Hall of Fame and is Chair of the FCA Hall of Fame Committee. He is also one of the original founders of the Bulky Goods Retail Association. Originally trained as an accountant, Roger has strengths in marketing, retail site selection, retail leasing, advertising and retail management. As General Manager of Forty Winks he has more than 20 years’ experience working closely with franchise owners, who are all small business operators, in the key areas of business management and development.

Alongside his business career, Roger has been a journalist with The Age and The Herald and Weekly Times. He is also known as the ‘voice of rowing’, having been an ABC rowing commentator for nearly 50  years and a course commentator throughout Australia.


  • Franchise Council Of Australia FCA qualified Stage One Diploma
  • FCA Hall of Fame Inductee
  • Various Accounting Subjects/Economics at Monash University/AICD Course