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Keat Chiew

Keat is a business and marketing management expert with more than 20 years’ experience with local and international business. He worked with blue chip technology and consumer companies and has significant experience in branding, business model generation, category management, channel and business development and marketing strategy development.


  • Marketing-
  • Management-
  • Sales-
  • Online-
  • Planning-


  • Arts and recreation services-
  • Retail trade-
  • Wholesale trade-
  • Administrative and support services-
  • Manufacturing-
  • Information media and telecommunications-
  • Education and training-

Primary Locations:

  • Melbourne CBD-
  • Melbourne East-
  • Melbourne South East-

Locations by request:

  • Melbourne North-

Current Occupation:

Business/marketing adviser - Assist start-up in validating business idea - Assist start-up in end-to-end business planning and launch - Advise and provide insights international brands on Australia business landscape to assess business viability Business facilitator - Deliver small business start-up and Asia Pacific business cultures short courses with Centre for Adult Education, Box Hill Institute

Detailed CV:

Keat has worked in local and international business and marketing in Asia Pacific for more than 20 years. Prior to his current role providing marketing advice, he worked for iconic, global consumer and technology multi-nationals.

Keat's expertise are:

  • developing strategic business and marketing plans
  • generating business models, brand development
  • product category management and channel, and
  • business development. 

Keat will be able to help you develop clarity and untangle issues on: 

  • Validating their business idea(s) 
  • Developing a viable business model
  • Reviving a business or taking it to the next level  
  • Developing strategies or tactical programs that support a business goal/objective. 


  • Bachelor of Arts (Economics)
  • Graduate Diploma in Business Administration
  • Professional Diploma in Asia Pacific Marketing
  • Cert IV, Training & Assessment (TAE 40110)
  • Certified Practising Marketer (AMI)
  • Certified Professional Marketer Asia Pacific

SBMS is proudly supported by the Victorian Government & Small Business Victoria

Contact us on
1300 816 817