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Madalen is a marketing, brand, graphic design, web design and Search Engine Optimisation (SEO) consultant providing concept-to-delivery solutions for business communications. Madalen has broad experience in manufacturing, retail, transport and service industries in the public and private sector - from micro home-based business to larger enterprises. With sound interpersonal, organisational and communication skills, Madalen has the capacity to conceptualise and think strategically.
Since 1994, Madalen has provided brand consulting, graphic design, business planning, mentoring and training to micro and small businesses and has been actively involved in various New Enterprise Incentive Scheme (NEIS) programs as a panel advisor, sounding board member, program developer, trainer and mentor.
Having worked in the corporate sector and as a small business operator, Madalen recognises the needs of the small business owner and their budgetary restraints. She helps them to choose the best method, or combination of methods, to achieve the desired outcomes. Madalen combines professional skills and experience with current communication tools and technology to offer a complete range of consultation, design and implementation services.
- Small Business Counselling Skills
- Diploma Commercial Art/Design
- Past Fellow/Vic President Institute of Professional Secretaries (Aust)