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David Mead

As an entrepreneurial and successful senior executive, David creates innovative strategies, devises revenue growth opportunities and advises on business processes and structure. With a successful track record and many demonstrated skills, he focuses on quality of thought, influence and execution in a variety of functional business areas including business strategy, coaching and facilitation, effective sales and marketing solutions, category management and project management.


  • Management-
  • Finance-
  • Marketing-
  • Sales-
  • HR-


  • Retail trade-
  • Newsagency-
  • Wholesale trade-
  • Manufacturing-
  • Tourism, hospitality, accommodation and food services-
  • Education and training-
  • Transport, postal and warehousing-

Current Occupation:

Principal Director of businesses covering four pillars of operation: 1. Business specialist (business strategy, business coaching and facilitation, sales and marketing effective solutions, category management and project management). 2. Negotiating National Buying Group’s contracts. 3. Building branded product portfolios. 4. Innovative retail solutions (facilitating manufacturers' capabilities to transact with major retail customers)

Detailed CV:

David is a proactive and entrepreneurial senior executive with a successful background in sales and sales management, marketing and general management. His successful roles have included:

·        Elephant in the Room Business Specialist.Established strategic plan that doubled a company’s turnover in 12 months. Coaching a national buying group to improve their relevance and social responsibilities. Negotiating client contracts due to results achieved when on the other side of table.

·        7-Eleven Pty Ltd. Constructed an end-to-end Category Management plan. Created a Green Field fresh food propriety business that raised industry standards. Introduced marketing loyalty program increasing incidence and retail traffic flow.

·        National Foods - Victorian Regional Manager.  Piloted World ‘A’ class business agenda to become the industry’s lowest cost producer. Implemented Major Company logistics restructure, ensuring sustainable profit stream. Consecutively won Major Customer Supplier of the Year.

·        UNILEVER - National Senior Manager. Nine years’ experience across business units and categories including detergents, personal care and household cleaners, foods, sauces and pastes, fats and oils and recipe bases, hot and cold beverages, frozen dough and ice cream.


  • Two Diplomas of Business
  • Numerous Senior Management Courses covering many general management functions

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