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Learn Local Marketing Project
Marketing and working collaboratively was the focus of a series of workshops and mentoring support in 2014. Learn Local organisations applied to attend a series of workshops with supporting mentoring that led them through to development of a personalised Marketing Plan.
The workshop series was delivered through TSBI, (The Small Business Institute) and covered:
- Who are your Customers/Competitors?
- Marketing and Promotion
- Using Social Media
- Formulating a Marketing and Action Plan.
Each of the 4 hour workshops contributed towards the development of individual Marketing Plans with the assistance of a SBMS Mentor. All businesses were allocated a Mentor from the Small Business Mentoring Service to work directly with them in forming a plan that takes into consideration the nuances of local markets.